One difference, though: They don’t specify who counts as a bulk sender. Yahoo/AOL’s new bulk sender guidelines are similar to Gmail’s. Again, those most likely won’t apply to you. Google also has the same requirements here around message formatting, From headers, and technical changes on your mail server. Stay below the same threshold on spam complaints (below 0.1%) and never hit 0.3%. Set up one of SPF *or* DKIM authentication for your domain.These are less aggressive than the bulk sender guidelines, but still could require some action steps on your part. If you’re sending any volume of emails to Gmail accounts, Google also has some new requirements for you as of February 1st, 2024. You can dig into those more in Google’s announcement if you’re sending messages using GMass, those likely won’t apply to your use case. There are some other requirements as well around message formatting, From headers, and technical changes if you’re sending from your own mail server. Don’t impersonate the Gmail From: headers.You’ll also need a “ clearly visible unsubscribe link” in the message body. By “one-click,” Google means using a list-unsubscribe header. You’ll need to offer one-click unsubscribe options.(We recommend DKIM alignment see the instructions later in this article for more.) Set up a DMARC record and pass SPF alignment or DKIM alignment.Stay below a certain threshold of spam complaints (below 0.1%, or less than five complaints per 5,000 messages) and never hit 0.3% or higher.Set up both SPF *and* DKIM authentication for your domain.Here’s a quick summary of Google’s new bulk sender requirements for anyone sending 5,000 or more messages per day from a single email address to free or accounts. Which is why Ajay’s conclusion was: These changes are unlikely to have a significant effect on cold emailers. While it’s not impossible to have a bunch of addresses on your list, it seems far less likely that you’ll hit the 5,000-per-day bulk sending threshold - which has way more requirements. Since cold email is quite often B2B, you’re far more likely to send to people using Google Workspace than free addresses. That alone is fantastic news for cold emailers. Google Workspace accounts are no longer included. Google’s original post, in early October 2023, said the guidelines applied to anyone sending to free Gmail accounts or paid Google Workspace accounts.īut they changed that to say the rules only apply if you’re sending to free accounts. When GMass’s founder and CEO, Ajay Goel, posted a Twitter/X thread about the new sender guidelines, he spotted an interesting edit. Google has new policies for bulk senders (defined as people sending 5,000+ emails per day to Gmail accounts) as well as all senders of any volume. Gmail Bulk Sender Guidelines: Takeaways and ConclusionsĪ Breakdown of Google and Yahoo’s New Mass Email Rules for 2024 Google’s changes for bulk and regular senders.5 Steps to Prepare Your Sending Account(s) for the Bulk Sender Changes.A Breakdown of Google and Yahoo’s New Mass Email Rules for 2024.Gmail Bulk Sender Guidelines: Table of Contents I’ll also walk you through prepping to make sure you stay nice and compliant. In this article, I’ll break down the new bulk sender policy changes. Still, it’s important for you to have a full understanding of the changes that are coming so they don’t kill your deliverability and get you sent to email purgatory.Īnd even if you’re not sending gigantic volumes of email, there are a few things you’ll need to do to stay in compliance with Google and Yahoo’s new guidelines. Would these changes mean the end of - or, at least, severe kneecapping of - mass email? The changes go into effect on February 1st, 2024.Īnd the email marketing and (especially) cold email worlds both went into a full scale panic. Yahoo (which also runs AOL) announced a similar change. In early October 2023, Google announced new changes to their Gmail bulk sender guidelines.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |